Having more agents does not mean more profit, but having the right agents can.
The problem lies with how most brokerages hire agents. In nearly every other industry the company evaluates the candidate. You know… a “job interview”. The potential employee goes from interview to interview until they find a company who is willing to hire them. In the real estate business, it’s nearly always the opposite. The agent chooses which brokerages they are interested in, they meet with each prospective company, and then choose the one where they feel that they’re going to get the best deal. Continue reading “Hiring Right is Great for Business”
Happy people are more productive, which means that happy agents are better sales people because they’re better at creating happy clients. Studies show that they’re also less likely to experience burn-out, they have lower stress levels, and they’re more innovative. We like that! Continue reading “Happiness is Good for Business. Ours and Yours.”
Humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve their own economic self-interest
-Alex Pentland, Social Physics
Continue reading “Company Culture: How community drives service and production”
The responsibility for raising the bar in real estate does not fall solely on NAR.
Fair warning. I feel very strongly about this topic, thus the following post reflects my own personal thoughts and feelings on the subject.
Continue reading “Limbo, Licensing Law, and a Long Rant.”
BloomTree Realty celebrates an amazing first year of success
It is hard to believe that a year has passed since we put up the first BloomTree Realty sign. In August of last year, we opened our doors with a slate of new ideas for real estate, a lot of passion, and a huge list of goals to accomplish.
Our local Prescott brokerage had been part of a national franchise system with another company for about three years and we were operating in Phoenix also. We were already established under the old franchise system, but we were facing some of the same challenges, at that time, that many companies in the industry do. We decided it was in the best interest of our agents and their clients to create a fresh approach to an outdated business model. We believed that the real estate industry was ripe for change, and our passion for the business drove us to launch BloomTree Realty. We were also motivated to create a company that was driven by a set of core values that would become the foundation of everything we do. At the heart of those values is the idea that if we share what we know, everyone becomes more empowered, and collectively we become much stronger. Continue reading “Pushing boundaries in a business ripe for change”
We have all heard the old saying; be careful what you wish for because you might actually receive it.
Unfortunately for many realtors, they did get what they wished for
That is, they have joined a brokerage with a so-called 100% split and they have lived happily ever after… right? Now they truly are making as much money as possible and they are in total control of their own destiny… right?
Continue reading “The Missing Ingredient”