Being a real estate agent isn’t easy. It requires constant hustle, learning, and growing to stay relevant. In a business environment where agents work within the framework of a brokerage, it has become an industry standard for companies to offer training programs to their agents. These training programs are, for the most part, one size fits all.
A real estate agent is an entrepreneur. They should have a mindset that they’re building a business. A key factor in what makes entrepreneurs successful is that they have a talent and an innate drive to share it. Funneling agents into “Jack of All Trades Master of None” development platforms can divert them from what they’re best at and slow their growth. Continue reading “Real Estate Agent Training: Checkers or Chess”
Having more agents does not mean more profit, but having the right agents can.
The problem lies with how most brokerages hire agents. In nearly every other industry the company evaluates the candidate. You know… a “job interview”. The potential employee goes from interview to interview until they find a company who is willing to hire them. In the real estate business, it’s nearly always the opposite. The agent chooses which brokerages they are interested in, they meet with each prospective company, and then choose the one where they feel that they’re going to get the best deal. Continue reading “Hiring Right is Great for Business”
Happy people are more productive, which means that happy agents are better sales people because they’re better at creating happy clients. Studies show that they’re also less likely to experience burn-out, they have lower stress levels, and they’re more innovative. We like that! Continue reading “Happiness is Good for Business. Ours and Yours.”
Humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve their own economic self-interest
-Alex Pentland, Social Physics
Continue reading “Company Culture: How community drives service and production”